Product Reviews for Government eCommerce

Government sites would be wise to adopt the commercial standard of providing starred reviews, which would go a long way to improve the perception of user friendliness by increasing the consumer’s understanding of the items available.

Five Little Stars: Product Reviews for Government eCommerce

As a private consumer, I cannot imagine making decisions about something that I couldn’t physically inspect without further information of some kind. What others who already own and use the product think is incredibly valuable. Consumer product reviews can tell you about features not covered in the manufacturer’s marketing materials.

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