Determining a Mobile Device Development Strategy

Mobile devices are exploding onto the IT scene. They seem to be available for every possible application as we move from traditional work on a desktop computer to laptops, tablets and smart phones. As we begin to make this transition, there seems to be a lot of discussion and difference of opinion on how to develop this technology.

There seem to be three camps of thought:

Each device is unique and the best mobile applications are developed in the language native to the device being used. This is of course true, especially if you are developing games, but it also can be extremely expensive if you are developing an application that will be used on several devices. You also leave your application open to have to be upgraded every time the native operating system is upgraded, which seem to happen a lot. The cost to develop in a totally native environment may be cost prohibitive.
By using a technology like HTML5, mobile applications can be developed which are platform independent. This will allow you to develop once and deploy across multiple platforms. HTML5 is the lowest cost solution, but may not give you the best performance across platforms. This may be particularly true with device capabilities like photo sharing and automated address book synchronizing.
In a recent paper, the Forrester group purports that a hybrid development solution will soon become the technology of choice. By using HTML5 plus JavaScript with a wrapper that gives the application native capability, you get the best of both worlds.  There are more knowledgeable coders who develop for the web and wrapping for native capabilities solves some of the HTML5 incompatibility issues. Forrester states that they believe the majority of applications will be […]

Is M-Commerce the Next Big Thing?

Over the last decade, I have steadily watched and participated in the growth of eCommerce.  Like many Americans, I have moved from doing research on line and buying in a brick and mortar store to doing the majority of my shopping online. I regularly pull out my credit card will a small measure of trepidation and make my purchase. I have become a true convert.

However, apparently there is a new game in town, gaining popularity at a rapid rate among young people.  That is mCommerce or mobile commerce. The idea of paying for something with my cell phone is still a little strange for me, but so was eCommerce at first.

So far, mobile shopping has gained more traction overseas than it has in the US. ZDNet reports that the InMobi Mobile Shopping and Mobile Commerce (m-commerce) study, conducted globally between February and March, determined that 80 percent of mobile Web users in Asia-Pacific made purchases via their mobile devices.

A recent article in eMarketer states that there is a gap developing between generations using mobile devices. Nearly twice as many under-35s vs. older respondents agreed that being able to research and buy products on the go was a true convenience. Twenty-nine percentage points also separated the two groups on the matter of using a smartphone or tablet as a research aid while shopping.

The inclination to make impulse purchases also appears to be tied to smartphone shopping. Half of the millennials surveyed admitted to that tendency. However, these spur-of-the-moment shopping sprees aren’t necessarily wallet-busters. Most of these purchases are music downloads and cost less than $5. These charges show up on your phone bill, rather than your credit card statement.

According to a Business Wire survey, consumers expect […]

By |October 3rd, 2011|General|0 Comments|

Will the Government go Mobile?

With everyone using smart phones for personal use, will the government be forced to accept them in the work place? According to Cisco data traffic numbers, global mobile data traffic will increase by a factor of 26 by 2015. With all those phones in service, there will be overlap with the workplace.

Linda Cureton, the CIO of NASA, recently stated in a January 11, 2011 Blog Post, “CIOS need to remember that people in their organizations – their customers – are all consumers. CIOs shouldn’t be content in their ability to rule their worlds as expectations of consumers continue to creep into the workplace.”

A Global Business Center Survey in November 2010 showed that people in Federal Agencies use a variety of devices when working outside the office.

59% use agency issued laptops
28% use personal laptop
25% use agency issued smart phone
17% use personal smart phone

A few years ago, it would have been unheard of for an agency to sanction the use of personal devices for work, though a lot of people were doing just that. In a March 10, 2011 GovLoop Training session, Gary Galloway, Deputy Director of the Office of Information Assurance, Bureau of Information Resource Management, U.S. Department of State, commented that use of personal smart phones and laptops was increasing and frequently used to support Telework. He stated that the Department of State has all but stopped using laptops.

The biggest concern with “Going Mobile” in the government is security, but there has been a recent paradigm shift from risk avoidance to risk management.  The DOD is using Common Access Cards (CACs) to secure laptops, but these are expensive and require additional equipment like card readers. 2011 will see the advent of security devices for […]

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