The simple answer is, “absolutely.”
eCommerce data quality relates to both invalid data and incomplete data. Potential customers may find its difficult to recognize what they’re buying without an image or thorough description. Data analysis on the DOD EMALL shows that vendors providing robust data descriptions and product images sell much higher volumes then vendors providing minimal data. Not surprisingly, the absence of a product image is often the most common catalog characteristic affecting sales.
Partnet engineers are working to improve master data verification and ensure the most complete, accurate data is available to DOD EMALL customers. In addition, Partnet’s distributed architecture and vendor management system allows vendors to maintain and update their own product data through real-time connections, which has proven to be a faster, more efficient model than caching data with a third-party host.
Good data is also portable–that is, standardized in a way that makes it consumable to external applications and systems. Toward this end, Partnet is working to improve the quality and portability of data on the DOD EMALL, in accordance with Electronic Commerce Code Management Association (ECCMA) guidelines and ISO 8000-110:2009.
Robust data can’t be achieved overnight–it requires a sustained process and thorough commitment to data integrity. Enterprises willing to make that commitment, however, will find it translates into increased sales and satisfied customers.