Category Management is a way to present a group of like items, generally from a functional perspective, in such a way that the individual kinds of items in the category are listed and described, and their relationships and uses are also cataloged and explained in detail.

Organizing materials in such a fashion is essential for eCommerce sellers in order to support buyers who browse when shopping. Browsing provides the opportunity to understand all the options and enables informed, best-value choices.

A category will consist of an overarching designation: the title of the category. Within this grouping the subcategories can be listed in a branch-like fashion to show their relationships in relation to the entire category.

Here’s an example:

Office Supplies

Paper

White Copy Paper

By weight
By size
By package quantity
By brand
By finish
By price

Multi-Purpose Paper

Color Paper
Recycled Paper…

Writing Instruments
Fasteners
And so on …

Office supplies are ubiquitous and therefore a good category to illustrate the principle of subcategories. Even young students have a basic understanding that there are various items involved in doing activities at school that comprise “supplies” needed to support the learning process. Taking that further, they can distinguish between like-things that are used to write or draw with, things that are used to write or draw upon, things that are used to store or display the items written or drawn upon, and things that are used to change or repair those items; and yet see all of these things as related to each other.

Admittedly, there are some who know more about office supplies than others. For most people, a plain white sheet of 8.5 x 11-inch paper is “copy paper.” Little notice may be given to weight, content, density, manufacturing process, or stability by the average paper user, but for the connoisseur these […]